McLaren Formula 1® Team 2025

Leading the pack as a legendary team in motorsport

The brand

Founded in 1963 by New Zealand driver Bruce McLaren, the McLaren Formula 1 Team is one of the most successful and storied teams in F1 history, home to legends like Ayrton Senna, Alain Prost, and Lewis Hamilton. The team’s striking papaya orange livery bridges past and present, channeling Bruce McLaren’s original colors and pioneering vision into every race. Today, the McLaren Formula 1 Team competes at the highest level of motorsport while embodying the value of fearless performance.

The guidelines

McLaren’s 2025 F1 Team guidelines reflect the team’s legacy of precision engineering and bold racing heritage. The system balances technical rigor with dynamic energy, covering everything from the iconic color palette to each racer’s number mark, and motion design that captures the speed and drama of Formula 1. From race day graphics and team apparel to digital platforms and partnership activations, the McLaren Formula 1 Team brand preserves the immediacy and emotion that defines motorsport.