Features for Agencies — Build Brand Systems Faster

Trusted by the world’s leading agencies

Save time, sweat the details, manage files, collaborate and connect all in one place

Design & iterate

Standards offers the most sophisticated design controls out of any online brand site design tool available today. Bring your brand to life with precise settings and a familiar, intuitive interface.

Publish & share

Quickly publish your brand guidelines as standards sites with included URLs or custom domains, and easily share with clients, internal teams, and external partners to ensure your careful guidance isn’t lost and your brand work stays sharp.

Transfer to clients

Often, clients prefer to own the standards site themselves, which allows them to manage it, control billing, and have access to Enterprise plan features. We offer the tools and the expertise for a seamless handoff to get clients of any scale onboarded to Standards.

Connect to AI

Once you’ve finished crafting your guidelines, we provide simple methods allowing you to connect your AI tools to our automatically structured, machine-readable formats designed to provide brand context to Agents and LLMs for better results.

Design and ship high quality brand systems

All case studies

Herman Miller
by Order

MLB
by Mother

RISD
by Gretel

Made for designers

Hear how top agencies are using Standards to build great brands

“In the past, (guidelines) were super private—just a little PDF hidden in a Google Drive that no one could find. Now they’re much more accessible.”

Read article

“One of the greatest things that we can do as designers is amplify others and make sure that our work is speaking truly to them.”

Read article

Fine tuned typography

Use any font as live text
Upload your font files to use live. Standards supports variable fonts OpenType features like alternate characters.

Optimized for documentation
Automate common guideline sections with type specimen, characters, and type testers. Show type details with baseline and x-height effects.

Efficiency through styles
Manage guidelines efficiently using text styles. Update a single style to make site-wide changes automatically in an instant.

Advanced custom typography
Express your brand exactly how you intend with advanced typographic features like variable axes, stylistic alternates, ligatures, and more.

Fully responsive
Automatically scale text responsively, or set specific sizes and even adjust the font, weight, and style for exacting precision per breakpoint.