Standards
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2
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a new way to design brand guidelines.

  • name: blue
  • cmyk: 079,072,000,000
  • rgb: 072,072,240
  • hex: #4848F0
  • pms: 2726 C
Kickstarter
  • name: pink
  • cmyk: 000,080,056,000
  • rgb: 255,088,093
  • hex: #FF585D
  • pms: 178 C
  • name: red
  • cmyk: 004,100,092,000
  • rgb: 228,000,043
  • hex: #E4002B
  • pms: 185 C
  • name: yellow
  • cmyk: 001,018,100,000
  • rgb: 255,205,000
  • hex: #FFCD00
  • pms: 116 C
Kickstarter
Kickstarter
  • name: orange
  • cmyk: 000,053,096,000
  • rgb: 255,143,028
  • hex: #FF8F1C
  • pms: 1495 C
Söhne Kraftig
36pt/px
Söhne Kraftig
72pt/px
Söhne Kraftig
148pt/px
Söhne Kraftig
343pt/px
Söhne Kraftig
844pt/px
  • name: red
  • cmyk: 004,100,092,000
  • rgb: 228,000,043
  • hex: #E4002B
  • pms: 185 C
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a platform from standards manual.

NASA Graphics Standards Manual
NYC Transit Authority Graphics Standards Manual
Parks Graphics Standards Manual
Type specimen
Type specimen
Type specimen
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Font Specimen
Type size
00 pt.  x  
Multiplier
1.20 = 
Leading
96 pt.
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Standards

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