Standards is the brand platform for designers, by designers, trusted by the world’s biggest brands

Our mission is to build the best tools to design and deliver brand guidelines in the modern era. We remove tired pain points and offer modern solutions, allowing designers and teams to make their work easier and their output better—creating more value and better outcomes for clients and brands.

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The industry standard for brands and agencies

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Good design hasn’t changed

How it’s delivered has

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Simply useful

As professional designers ourselves, we built the tool we’d want to use, offering complete control over every detail, and functional solutions to daily design work.

Inherently organized

Consistency, clarity, and legibility should be at the foundation of every brand guidelines, toolkit, or design system. Standards is designed with these ideas built-in, ensuring your teams stay organized and focused on the work that matters most.

Shaping what’s next

While the rules of design have not changed, the mediums have. Our mission is to not only bring the tradition of design guidelines firmly into the present, but to imagine what comes next, pushing the envelope of the guidelines format.

Aesthetically driven

We believe online guidelines sites aren’t simply an efficient way to let teams access, manage, and share brand assets, they should be aesthetically beautiful experiences that inspire curiosity and engagement.

Build your next guideline in standards

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Freelance, agency, or in-house, our plans are designed for real world workflows

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Pro

Unlimited guidelines + collaboration,
made for individuals & agencies

Unlimited published guidelines
2 seats included, pay per additional
2 GB storage / site

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Enterprise

Fully unlocked,
tailored for in-house teams

Enhanced security + SSO integration
Multi-language & localization
Tailored contracts & services