Online brand guidelines for design today. for design today. with precision control. shareable with a link. built for teams. without exporting a pdf. to evolve with brands. with multiplayer editing. updatable with one click. with video and animation. without templates. for modern brands. that set a new standard.
Design, publish, and share stunning brand guidelines online.
Trusted by design leaders.
Made with standards.
“There are a lot of web platforms that promise WYSIWYG, but Standards actually delivers on that promise.”
— Micah Panama, Zipline creative team lead
Built for branding today.
Branding has changed, but our tools to design guidelines are stuck in the past. Standards is purpose-built for the needs of designers and brands, today.
No-more.pdfs
Design, publish, and share guidelines as a website, and make updates instantly with unlimited edits. You won’t miss the missing links.
Introducing Automations
Instantly create commonly used guidelines sections with Automations. Focus on the work that needs your talent, not your time.
Workspaces, connected
Invite team members and clients to Connected Workspaces for real-time project sharing and collaboration.
Unlimited guidelines
Design and publish an unlimited number of guidelines. Share frictionlessly, with no accounts required to view, and no limits on page views.
Pushing guidelines forward.
Our mission is to push guidelines forward.
Printed, ring-bound guidelines of the past have mostly been replaced by PDFs. But the format—now itself a relic—no longer meets the needs of today’s designers and brands.
What does the next evolution look like?
Built by branding experts.
Standards is founded by designers and developers from Standards Manual, Order, and Shore.
We strive for perfection, embrace utility, and revel in the details.
We couldn’t find an online guidelines tool with the level of precision and control we demand in our own work. So we’re building one for us all.
Type in control
Upload brand typefaces, edit typography with precision, and create and manage type styles across your guidelines, updatable instantly.
Build with Components
Design, save, and reuse modular Components across your guidelines. Sync changes with one click, and maintain consistency.
Keep it moving
Design with motion in mind by effortlessly adding video or animations. Today’s brands are not static, so we make it easy to move.
Responsive type
Choose to scale typography responsively with your audience’s browser size, or lock it in at a scale specified by you.
Instant color
Automatically calculate all color values from a single HEX—even the PMS—then add them as swatches to your guidelines instantly.
Precision
Add, edit, move, copy, and duplicate elements quickly and intuitively with precision control on a responsive grid.
Made with standards.
From Standards Manual.
Made in Brooklyn & Seattle
Independently designed and developed in the U.S., Standards is born out of the publishing imprint Standards Manual, Brooklyn design office Order, and Seattle design and technology agency Shore.
The best of now, and then
We have combined our teams’ experience in branding and development, with Standards Manual’s deep knowledge of design systems and guidelines from the past. We believe it’s the best of both worlds.
Take their word for it.
Trusted by teams at RISD, Pentagram, Gretel, SeatGeek, JKR, Codecademy, Floyd, Skillshare, and more.
Create a free account, no credit card required.
Basic.
Free forever
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1 editor
1 editor included
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1 published project
Publish one project on the web (with “Made with standards” badge)
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Hosting
Hosting is included for your published project
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4 draft projects
Create up to 4 draft projects in your workspace
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1 workspace
A private workspace for your projects
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300 MB storage per project
Storage is project-based and capped at 300 MB of uploaded files
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“Made with standards” badge
Plus.
$10 / month
$10 / month / additional project
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1 editor
1 editor included in the monthly price
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1 published project
Publish one project on the web
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Hosting
Web hosting is included for your published projects
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12 draft projects
Create up to 12 draft projects in your workspace
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1 workspace
A private workspace for your projects
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2 GB storage per project
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No “Made with standards” badge
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Password protection
Publish projects with password protection
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Project transfers
Transfer projects to clients or collaborators when complete
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Custom domains
Add custom domains to control the URL of your published project
Pro.
$40 / month
$20 / month / additional editor
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2 editors
2 editors included in the monthly price
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Unlimited published projects
Create an unlimited number of published projects on the web
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Hosting
Web hosting is included for any published project
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Unlimited draft projects
Create an unlimited number of draft projects
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Unlimited workspaces
Workspaces can be created to contain groups of projects and teams
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2 GB storage per project
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No “Made with standards” badge
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Password protection
Publish projects with password protection
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Project transfers
Transfer projects to clients on completion, or to different workspaces internally
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Custom domains
Add custom domains to control the URL of your published projects
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Create teams
Create and manage teams in multiple workspaces
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Invite additional editors
Invite teammates, clients, and collaborators to different workspaces
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Shared projects
Collaborate on shared projects, with changes pushed live to your team
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Multiplayer editing
Edit projects simultaneously with teammates (beta)
Introducing Standards for enterprise
The most advanced way to develop, share, and apply your brand guidelines securely, at scale.