Standards is the most advanced tool to design and publish guidelines.
Branding has changed, but our tools to design guidelines are stuck in the past. Standards is purpose-built for the needs of designers and brands, today.
Design, publish, and share guidelines as a website, and make updates instantly with unlimited edits. You won’t miss the missing links.
Instantly create commonly used guidelines sections with Automations. Focus on the work that needs your talent, not your time.
Invite team members and clients to Connected Workspaces for real-time project sharing and collaboration.
Design and publish an unlimited number of guidelines. Share frictionlessly, with no accounts required to view, and no limits on page views.
Our mission is to push guidelines forward.
Printed, ring-bound guidelines of the past have mostly been replaced by PDFs. But the format—now itself a relic—no longer meets the needs of today’s designers and brands.
What does the next evolution look like?
Standards is founded by designers and developers. We aim for perfection, strive for beauty, embrace utility, and revel in detail.
We couldn’t find an online guidelines tool with the level of precision and control we demand in our work.
So, we’re building one for us all.
Upload brand typefaces, edit typography with precision, and create and manage type styles across your guidelines, updatable instantly.
Design, save, and reuse modular Components across your guidelines. Sync changes with one click, and maintain consistency.
Design with motion in mind by effortlessly adding video or animations. Today’s brands are not static, so we make it easy to move.
Choose to scale typography responsively with your audience’s browser size, or lock it in at a scale specified by you.
Automatically calculate all color values from a single HEX—even the PMS—then add them as swatches to your guidelines instantly.
Add, edit, move, copy, and duplicate elements quickly and intuitively with precision control on a responsive grid.
Independently designed and developed in the U.S., Standards is born out of the publishing imprint Standards Manual, Brooklyn design office Order, and Seattle design and technology agency Shore.
We have combined our teams’ experience in branding and development, with Standards Manual’s deep knowledge of design systems and guidelines from the past. We believe it’s the best of both worlds.
Standards is currently in Beta, onboarding our Early Access group. If you’ve already signed up, watch your inbox for an invite.
1 project for a test drive
1–3 projects for brands / clients
$10 / month
$10 / month / additional project
∞ projects for studios / agencies / brands
$40 / month
$20 / month / additional editor
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