Standards

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New standards are here

Build and protect your brand equity. Standards provides the tools to design, deliver, and connect brand guidance in the modern era—making creative work more consistent, and rewarding

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Examples

For agencies

Save time

Skip the tedious work previously required to author brand guidelines. Leverage your brand assets to quickly draft and automate commonly used sections in guidelines, and just focus on the details that define your identity.

Sweat the details

Standards offers the most sophisticated design controls out of any online brand site design tool available today. Bring your brand to life with precise settings and a familiar, intuitive interface.

All in one place

Upload and download logo files, manage and test brand fonts, copy hex codes, and more. Manage your entire brand collaboratively in real time from a single place and always have just what you need.

For AI

For brand teams

Quell the chaos

Stop searching for the right file, color, or asset. Manage your entire brand from a single place—accessible anywhere. Keep everything consistent, on-brand, and organized.

Stay aligned

Give everyone—from internal marketing teams to external design partners—the clarity they need to create with confidence. With managed access and publishing tools, you can align teams without compromising control.

Lead by example

Design-forward companies rely on enterprise-grade guidelines to help teams execute at scale—ensuring every brand expression builds equity, earns trust, and reinforces a strategic market position.

Simple plans to suit your scale

Pro

Unlimited guidelines + collaboration,
made for individuals & agencies

  • Unlimited published guidelines
  • 2 seats included, pay per additional
  • 2 GB storage / site

Enterprise

Fully unlocked,
tailored for in-house teams

  • Enhanced security + SSO integration
  • Multi-language & localization
  • Tailored contracts & services

Good design doesn’t change.
How it gets delivered does