Details make the design.
We couldn’t find a guidelines tool with the level of precision and control we demand in our work.
So, we built one for us all.
Our mission is to push guidelines forward.
The printed, ring-bound guidelines of the past have mostly been replaced by digital PDFs. But the format—now itself a relic—no longer meets the needs of today’s designers and brands.
What does the next evolution look like?
Publish online, on your terms
Publish guidelines with a password, or publicly with no account needed to view. Share the link with your client, your company, or the world—with no limits on pageviews.
No-more.pdf
Design, publish, and share guidelines as a website, and make updates instantly with unlimited edits. You won’t miss the missing links.
Best in class
Standards is the most advanced, precise, and comprehensive tool built specifically for designers to create guidelines. There is no comparison.
Bespoke, not broke
Create guidelines with no code, no templates, and no developers. All at a fraction of the time, cost, and stress of developing a bespoke website.
Introducing Automations.
Instantly automate commonly used guidelines sections. Focus on the work that needs your talent, not your time.
More work for less
Automations use your core brand elements to help you design commonly-used guidelines sections with a few clicks, in a fraction of the time.
Focus on brand
Save time with Automations and focus on the unique aspects of the brand. Automate the routine parts, and get back to work.
Instant color
Automatically calculate all color values from a single HEX—even the PMS number—then add them as swatches to your project instantly.
Do’s & do’s
Color swatches, logo specimens, do’s & don’ts, and much more. Sections we’re tired of designing on every project, now just a little easier.
Create and reuse.
Design, save, and reuse modular Components across your guidelines. Sync changes with one click, and maintain consistency.
Made modular
Build with modularity using synced Components. Save, reuse, and update instantly, anywhere in your guidelines.
Stay consistent
Components maintain consistency across your project by eliminating repetitive design work. Some of the work we do doesn’t need repeating.
Teams work.
Invite your team and clients to collaborate in Connected Workspaces. All in real-time, or even at the same time, with multiplayer editing.
Workspaces, connected
Use Workspaces to organize projects or clients. Invite team members and clients to Connected Workspaces for real-time sharing and collaboration.
Unlimited published guidelines
Design and publish an unlimited number of guidelines. Share frictionlessly, with no accounts required to view, and no limits on page views.
Multiplayer editing
Design and work on guidelines simultaneously with multiplayer editing. Many hands make great work.
Hold-on, or hand-off
Keep guidelines in your workspace, or transfer them out to a client or collaborator when the job is done.
Don’t try this in a pdf.
Keep it moving
Design with motion in mind by effortlessly adding video or animations. Today’s brands aren’t static, so we make it easy to move.
The responsive type
Choose to scale typography responsively with your audience’s browser size, or lock it in at a scale specified by you.
Mind the grid
Add, move, resize, and duplicate text, images, and video all on a 12 column, customizable grid.
svg’s change everything
Upload svg logos to enable seamless edits and utilize the power of Automations.
Room to grow
Manage assets with search, preview, and support for multiple file types, with 2 GB of cloud storage per project on the Pro plan.
Download and link anything
Create buttons to download anything in your guidelines, or link anywhere on the web, all with fully customizable buttons and hover states.
Desktop-grade settings and design control.
Best-in-class guidelines design and publishing controls come standard.
Find your way
Create multi-page guidelines with customizable navigation. Link your menus to pages, or anchor link to specific sections.
Tool tips
Easily define helpful tool tips for images, icons, logos, and more. Set them to download files, copy HEX codes, display messages, and more.
Set the tone
Thousands of individual settings—all geared for brand guidelines work—allow you to control every detail of your project.
Type in control
Upload brand typefaces, edit typography with precision, and create and manage all your type styles. The type is always under your control.
Be precise
Add and edit elements quickly and intuitively. Resize, move, copy, and duplicate with precision controls. Down to the very last pixel, or stick to the grid.
Finely tuned
Use innovative controls to fine tune your design elements to exact specifications. It’s the type of control you never knew you needed.
Trusted by teams at RISD, Pentagram, Gretel, SeatGeek, JKR, Codecademy, Floyd, Skillshare, and more.
Basic.
Free
For a test drive
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1 editor
1 editor included
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1 live project (watermark)
Publish one project on the web (with “Made with standards” badge)
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4 draft projects
Create up to 4 draft projects in your workspace
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Storage: 300 MB / project
Storage is project-based and capped at 300 MB of uploaded files
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Watermark
Plus.
$10/mo
$10 per additional project/mo
For designers, studios, and clients with some guidelines
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1 editor
1 editor included in the monthly price
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1 live project included
Publish one project on the web
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12 draft projects
Create up to 12 draft projects in your workspace
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Storage: 2GB / project
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1 workspace
A private workspace for your projects
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Project transfers
Transfer projects to clients or collaborators when complete
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Custom domains
Add custom domains to control the URL of your published project
Pro.
$40/mo
$20 per additional editor/mo
For agencies with multiple guidelines and team collaboration
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2 editors included
2 editors included in the monthly price
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Unlimited live projects
Create an unlimited number of published projects on the web
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Unlimited draft projects
Create an unlimited number of draft projects
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Storage: 2GB / project
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Unlimited workspaces
Workspaces can be created to contain groups of projects and teams
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Project transfers
Transfer projects to clients on completion, or to different workspaces internally
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Custom domains
Add custom domains to control the URL of your published projects
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Workspace teams
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Invite additional editors
Invite teammates, clients, and collaborators to different workspaces
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Shared projects
Collaborate on shared projects, with changes pushed live to your team
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Multiplayer editing
Edit projects simultaneously with teammates (beta)
Enterprise.
Custom
Contact us for pricing
For in-house brand teams at organizations
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Custom editor seat count
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Unlimited live projects
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Unlimited draft projects
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Storage: Custom
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Unlimited workspaces
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Project transfers
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Custom domains
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Workspace teams
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Invite additional editors
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Shared projects
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Multiplayer editing
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Single sign-on (SSO)
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Domain verified access
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Dedicated priority support