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Why we built Standards

Standards is the most advanced tool to design and publish brand guidelines online.

For decades, designers have created and shared guidelines in PDFs. While a PDF gives a high degree of design control, the format no longer meets the needs of today’s brands, who need video, downloadable assets, team collaboration, and the versatility of the web. Until now, the only way to build guidelines online—with the design control possible in a PDF—was to build a bespoke website.

Standards is the new way to build guidelines online with the level of precision and control we demand in our work, all in a simple online tool build by designers, for designers.

Shelving at the Standards Manual bookstore in Brooklyn, New York holds the NASA and NYCTA Standards Manuals

Made in Brooklyn & Seattle

Independently designed and developed in the U.S., Standards is born out of the publishing imprint Standards Manual, Brooklyn design office Order, and Seattle design and technology agency Shore.

We have combined our teams’ experience in branding and development, with Standards Manual’s deep knowledge of design systems and guidelines from the past.

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