Brooklyn, New York
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Standards is the most advanced tool to design and publish brand guidelines online.
For decades, designers have created and shared guidelines in PDFs. While a PDF gives a high degree of design control, the format no longer meets the needs of today’s brands, who need video, downloadable assets, team collaboration, and the versatility of the web. Until now, the only way to build guidelines online—with the design control possible in a PDF—was to build a bespoke website.
Standards is the new way to build guidelines online with the level of precision and control we demand in our work, all in a simple online tool build by designers, for designers.
Independently designed and developed in the U.S., Standards is born out of the publishing imprint Standards Manual, Brooklyn design office Order, and Seattle design and technology agency Shore.
We have combined our teams’ experience in branding and development, with Standards Manual’s deep knowledge of design systems and guidelines from the past.
Creative Boom — “the best from the past … built for design today”
It’s Nice That — “a tool to shape the way brand guidelines are developed now”
The Creative Factor — “… turn a project that might take 1-2 days into one that takes 1-2 hours”
Design Week — “Standards Manual wants to change how brand guidelines are designed”
Creative Review — “Say goodbye to useless brand guidelines”
Standards Brand Guidelines
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