Online brand guidelines for design today. for design today. with precision control. shareable with a link. built for teams. without exporting a pdf. to evolve with brands. with multiplayer editing. updatable with one click. with video and animation. without templates. for modern brands. that set a new standard.
Design, publish, and share stunning brand guidelines online.
Trusted by design leaders.
One source of truth.
“To be able to send a single link to employees across the
globe solves a huge challenge for us.”
— Micah Panama, Zipline creative team lead
Your brand at its best.
Standards gives you the tools to quell the chaos and create order, uniting anyone working with your brand into a single team.
Fully customizable
As professional designers ourselves, we built the tool we’d want to use, offering complete design control over every detail.
Made for multimedia
Today’s brands aren’t static, so we make it easy to design with full support for videos, vectors, audio, code embeds and more.
All in one place
Stop searching for the right file, color, or asset. Manage your entire brand from a single place—accessible anywhere.
Share your way
Control how your brand is accessed, easily sharing with the teams and partners that need it and not the ones that don’t.
Pushing brands forward.
Branding has changed, but guidelines have lagged behind. Standards is purpose-built for the needs of designers and brands today, and tomorrow.
See how Herman Miller uses Standards to document over 100 years of design excellence.
Start free, scale up.
Trusted by teams at RISD, Pentagram, Gretel, SeatGeek, JKR, Codecademy, Floyd, Skillshare, and more.
- Monthly
- Annual
Save up to 33%
Plus.
$20/mo
+$20/mo per additional project
$15/mo
+$15/mo per additional project
For designers, studios, and clients with some guidelines.
-
1 editor
1 editor included in the monthly price
-
1 live project included
Publish one project on the web
-
12 draft projects
Create up to 12 draft projects in your workspace
-
Storage: 2GB / project
-
1 workspace
A private workspace for your projects
-
Project transfers
Transfer projects to clients or collaborators when complete
-
Custom domains
Add custom domains to control the URL of your published project
Pro.
$60/mo
+$30/mo per additional editor
$40/mo
+$20/mo per additional editor
For agencies with multiple guidelines and team collaboration.
-
2 editors included
2 editors included in the monthly price
-
Unlimited projects
Create an unlimited number of published projects or drafts
-
Storage: 2GB / project
-
Unlimited workspaces
Workspaces can be created to contain groups of projects and teams
-
Project transfers
Transfer projects to clients on completion, or to different workspaces internally
-
Custom domains
Add custom domains to control the URL of your published projects
-
Additional editors
Invite teammates, clients, and collaborators to different workspaces
-
Collaborative editing
Edit projects simultaneously with teammates
-
Restricted pages
Secure individual pages within a project using a plain password
-
Access page customization
Design the look & feel of the access page seen on restricted projects and pages
Enterprise.
Custom
Contact us for pricing
Custom
Contact us for pricing
For in-house brand teams at organizations
-
Custom editor seat count
Build a plan to fit the needs of your team
-
Unlimited projects
Create an unlimited number of published projects or drafts
-
Storage: Custom
Customize project storage to suit your needs
-
Unlimited workspaces
Workspaces can be created to contain groups of projects and teams
-
Project transfers
Transfer projects to clients on completion, or to different workspaces internally
-
Custom domains
Add custom domains to control the URL of your published projects
-
Additional editors
Invite teammates, clients, and collaborators to different workspaces
-
Collaborative editing
Edit projects simultaneously with teammates
-
Restricted pages
Secure individual pages within a project using any security setting
-
Access page customization
Design the look & feel of the access page seen on restricted projects and pages
-
Single sign-on (SSO)
Secure access to your projects with customizable SSO controls
-
Domain verified access
Share access to different groups securely by inviting specific domains
-
Logged access
Keep a record of all the viewers visiting your projects
-
Secure embed
Embed your project securely only on specific domains of your choosing
-
Dedicated priority support
Receive personal assistance from a founding member of our team
The best of now, and then.
We combined our experience in branding and technology with a deep knowledge of design systems from the past to create the modern tools we demand in our own daily work.
We believe we’ve built the best of both worlds.
Independently designed and developed in the U.S., Standards is born out of the publishing imprint Standards Manual, Brooklyn design office Order, and Seattle design and technology agency Shore.