Online brand guidelines for design today. for design today. with precision control. shareable with a link. built for teams. without exporting a pdf. to evolve with brands. with multiplayer editing. updatable with one click. with video and animation. without templates. for modern brands. that set a new standard.
Standards is the most advanced tool to design and publish guidelines.
Set new standards.
Branding has changed, but our tools to design guidelines are stuck in the past. Standards is purpose-built for the needs of designers and brands, today.
No-more.pdfs
Design, publish, and share guidelines as a website, and make updates instantly with unlimited edits. You won’t miss the missing links.
Introducing Automations
Instantly create commonly used guidelines sections with Automations. Focus on the work that needs your talent, not your time.
Workspaces, connected
Invite team members and clients to Connected Workspaces for real-time project sharing and collaboration.
Unlimited guidelines
Design and publish an unlimited number of guidelines. Share frictionlessly, with no accounts required to view, and no limits on page views.
Trusted by leaders.
Branding evolved.
Our mission is to push guidelines forward.
Printed, ring-bound guidelines of the past have mostly been replaced by PDFs. But the format—now itself a relic—no longer meets the needs of today’s designers and brands.
What does the next evolution look like?
Built by designers.
Standards is founded by designers and developers. We aim for perfection, strive for beauty, embrace utility, and revel in detail.
We couldn’t find an online guidelines tool with the level of precision and control we demand in our work.
So, we’re building one for us all.
Type in control
Upload brand typefaces, edit typography with precision, and create and manage type styles across your guidelines, updatable instantly.
Build with Components
Design, save, and reuse modular Components across your guidelines. Sync changes with one click, and maintain consistency.
Keep it moving
Design with motion in mind by effortlessly adding video or animations. Today’s brands are not static, so we make it easy to move.
Responsive type
Choose to scale typography responsively with your audience’s browser size, or lock it in at a scale specified by you.
Instant color
Automatically calculate all color values from a single HEX—even the PMS—then add them as swatches to your guidelines instantly.
Precision
Add, edit, move, copy, and duplicate elements quickly and intuitively with precision control on a responsive grid.
Made with standards.
By Standards Manual.
Made in Brooklyn & Seattle
Independently designed and developed in the U.S., Standards is born out of the publishing imprint Standards Manual, Brooklyn design office Order, and Seattle design and technology agency Shore.
The best of now, and then
We have combined our teams’ experience in branding and development, with Standards Manual’s deep knowledge of design systems and guidelines from the past. We believe it’s the best of both worlds.
Take their word for it.
Standards is currently in Beta, onboarding our Early Access group. If you’ve already signed up, watch your inbox for an invite.
1 project for a test drive
Basic.
Free forever
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1 editor
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1 live project (watermarked)
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4 draft projects
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1 workspace
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300 MB storage per project
Join our waitlist of over 25,000 designers for access in early 2023
1–3 projects for brands / clients
Plus.
$10 / month
$10 / month / additional project
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1 editor
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1 live project
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12 draft projects
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1 workspace
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2 GB storage per project
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Project transfers
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Custom domains
Join our waitlist of over 25,000 designers for access in early 2023
∞ projects for studios / agencies / brands
Pro.
$40 / month
$20 / month / additional editor
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2 editors
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∞ live projects
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∞ draft projects
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∞ workspaces
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2 GB storage per project
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Project transfers
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Custom domains
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Invite additional editors
Join our waitlist of over 25,000 designers for access in early 2023