Standards

Give AI tools brand context for better results

standards.site

Guidelines for humans

Ideal guidelines for humans are immersive, engaging experiences that feature dynamic visuals and carefully designed typographic layouts to inspire and inform.

standards.md

Guidelines for agents

Ideal guidelines for agents are structured, machine-readable documents that provide AI with the specific, actionable information it needs to accurately represent your brand.

One document, unlimited interfaces

Stop searching, just ask

Logo

Reduce the time spent searching for the latest version, and increase accuracy when choosing logo assets.

Color

Ensure your brand palette is used appropriately with a single flexible, structured source of color data.

Typography

Improve typographic literacy with important brand context, always delivered when you need it.

Motion

Ensure no time is spent guessing or revising important production assets based on key brand principles

Voice

Write with one voice everywhere by connecting the tone & personality of your brand to agents and LLMs.

How it works

Effective integration for each plan

AI structured brand context using standards.md or MCP.
Standards for agencies

Integrate standards into any system with our secure API.
Standards for brand teams

Secure access to your own brand data

We’ll help you get started

Resources

Comprehensive guides and 
API reference documentation

Community

Join our growing community of 
designers and brand experts

Support

Direct, priority access to our
team for high-touch assistance