Give AI tools brand context for better results

standards.site

Guidelines for humans

Ideal guidelines for humans are immersive, engaging experiences that feature dynamic visuals and carefully designed typographic layouts to inspire and inform.

standards.md

Guidelines for agents

Ideal guidelines for agents are structured, machine-readable documents that provide AI with the specific, actionable information it needs to accurately represent your brand.

One document, unlimited interfaces

Connect everywhere

Sync your brand to any tool, team, or system and get exactly what you need, wherever you work.

Speak on-brand

Use the same tone and vocabulary across support bots, sales emails, employee onboarding, and more.

Stay in compliance

Give automated compliance tools better data and improve the accuracy of all creative communications.

Stop searching, just ask

Logo

Reduce the time spent searching for the latest version, and increase accuracy when choosing logo assets.

Color

Ensure your brand palette is used appropriately with a single flexible, structured source of color data.

Typography

Improve typographic literacy with important brand context, always delivered when you need it.

Motion

Ensure no time is spent guessing or revising important production assets based on key brand principles

Voice

Write with one voice everywhere by connecting the tone & personality of your brand to agents and LLMs.

How it works

Explore documentation

Design

Create beautiful guidelines on standards made to inform and inspire, and give creative teams across your organization secure access in a single place.

Structure

Use our secure and effective tools to automatically structure the important information in your guidelines as a format designed to give brand context to agents & LLMs.

Connect

Sync the unique context of your guidelines with any compatible agent or integration using standards.md, MCP, or our API and extend your brand into any aspect of your creative operations.

Effective integration for each plan