Headspace
Building a happier healthier world with a vibrant brand
The brand
Founded in 2010, Headspace has become one of the world’s leading mindfulness and mental wellness platforms, known for making meditation and mental health support more accessible to people everywhere. Originally launched as an events company and guided meditation app, the company quickly evolved into a trusted digital companion for stress reduction, sleep improvement, and everyday mindfulness. The brand’s approachable voice, friendly design, and evidence-based content have helped it reach millions of users globally. Now part of Headspace Health, the company continues to expand its mission—bringing science-backed mental well-being tools to individuals, employers, and healthcare systems around the world.
The guidelines
Headspace’s Brand Guidelines offer a thoughtfully structured yet creatively open framework for expressing the brand’s unique voice across a wide range of platforms and experiences. Developed by the internal brand team, the system balances clarity with warmth—reflecting the company’s mission to make mental health approachable and human. At the heart of the guidelines is Headspace’s signature illustration style: playful, expressive, and deeply integral to how the brand communicates with empathy and ease. Alongside detailed guidance on color, typography, tone, and motion, the system empowers teams and partners alike to build a consistent brand presence that feels calm, joyful, and unmistakably Headspace.
Credits
