MLB
A new page in the brand book for America’s favorite pastime
The brand
Founded in 1869, Major League Baseball is the oldest professional sports league in the United States and one of the most storied organizations in global sports. As the home of legendary franchises like the New York Yankees, Boston Red Sox, and Los Angeles Dodgers, MLB has played a defining role in shaping American culture and identity. With a legacy built by players such as Babe Ruth and Hank Aaron, the league continues to evolve while honoring its rich history. Today, MLB spans 30 teams across North America and remains a cornerstone of professional athletics and fan connection worldwide.
The guidelines
The MLB guidelines provide a comprehensive framework for maintaining a unified, contemporary presence across digital platforms. From logo usage and typography to layout principles and color systems, every section is crafted to ensure consistency and brand recognition across web, mobile, and social experiences. A standout feature is their guidance on motion treatments, which bring the brand to life through animation and transitions. Altogether, the guidelines reflect MLB’s commitment to honoring its legacy while adapting seamlessly to modern media environments and the next generation of fans.
Credits
