Design, publish, and share stunning brand guidelines online.
— Micah Panama, Zipline creative team lead
Branding has changed, but our tools to design guidelines are stuck in the past. Standards is purpose-built for the needs of designers and brands, today.
Design, publish, and share guidelines as a website, and make updates instantly with unlimited edits. You won’t miss the missing links.
Instantly create commonly used guidelines sections with Automations. Focus on the work that needs your talent, not your time.
Invite team members and clients to Connected Workspaces for real-time project sharing and collaboration.
Design and publish an unlimited number of guidelines. Share frictionlessly, with no accounts required to view, and no limits on page views.
Our mission is to push guidelines forward.
Printed, ring-bound guidelines of the past have mostly been replaced by PDFs. But the format—now itself a relic—no longer meets the needs of today’s designers and brands.
What does the next evolution look like?
We strive for perfection, embrace utility, and revel in the details.
We couldn’t find an online guidelines tool with the level of precision and control we demand in our own work. So we’re building one for us all.
Upload brand typefaces, edit typography with precision, and create and manage type styles across your guidelines, updatable instantly.
Design, save, and reuse modular Components across your guidelines. Sync changes with one click, and maintain consistency.
Design with motion in mind by effortlessly adding video or animations. Today’s brands are not static, so we make it easy to move.
Choose to scale typography responsively with your audience’s browser size, or lock it in at a scale specified by you.
Automatically calculate all color values from a single HEX—even the PMS—then add them as swatches to your guidelines instantly.
Add, edit, move, copy, and duplicate elements quickly and intuitively with precision control on a responsive grid.
We have combined our teams’ experience in branding and development, with Standards Manual’s deep knowledge of design systems and guidelines from the past. We believe it’s the best of both worlds.
Trusted by teams at RISD, Pentagram, Gretel, SeatGeek, JKR, Codecademy, Floyd, Skillshare, and more.
For a test drive
1 editor included
Publish one project on the web (with “Made with standards” badge)
Create up to 4 draft projects in your workspace
Storage is project-based and capped at 300 MB of uploaded files
$10 per additional project/mo
For designers, studios, and clients with some guidelines
1 editor included in the monthly price
Publish one project on the web
Create up to 12 draft projects in your workspace
A private workspace for your projects
Transfer projects to clients or collaborators when complete
Add custom domains to control the URL of your published project
$20 per additional editor/mo
For agencies with multiple guidelines and team collaboration
2 editors included in the monthly price
Create an unlimited number of published projects on the web
Create an unlimited number of draft projects
Workspaces can be created to contain groups of projects and teams
Transfer projects to clients on completion, or to different workspaces internally
Add custom domains to control the URL of your published projects
Invite teammates, clients, and collaborators to different workspaces
Collaborate on shared projects, with changes pushed live to your team
Edit projects simultaneously with teammates (beta)
Contact us for pricing
For in-house brand teams at organizations