Features for Agencies — Build Brand Systems Faster

Trusted by the world’s leading agencies

Save time

Skip the tedious work previously required to author brand guidelines. Leverage your brand assets to quickly draft and automate commonly used sections in guidelines, and just focus on the details that define your identity.

Sweat the details

Standards offers the most sophisticated design controls out of any online brand site design tool available today. Bring your brand to life with precise settings and a familiar, intuitive interface.

All in one place

Upload and download logo files, manage and test brand fonts, copy hex codes, and more. Manage your entire brand collaboratively in real time from a single place and always have just what you need.

Design and ship high quality brand systems

All case studies

Herman Miller
by Order

MLB
by Mother

RISD
by Gretel

Flexible client workflows

Transfer

Often, clients prefer to own the standards site themselves, which allows them to manage it, control billing, and have access to Enterprise plan features. It’s typical that larger scale clients require a service provider onboarding process where the standards team works with them to get set up.

Retain ownership

Alternatively, agencies can choose to retain ownership of their client’s Standards sites. This keeps things simple for clients, and allows the agency to retain more oversight. In the past, the parallel would be an agency exports a PDF for the client, but keeps the InDesign file in case changes are necessary.