Standards

A higher standard of brand guidance

Design

We believe online guidelines sites aren’t simply an efficient way to let teams access, manage, and share brand assets, they should be aesthetically beautiful experiences that inspire curiosity and engagement.

Organize

Consistency, clarity, and legibility should be at the foundation of every brand guidelines, toolkit, or design system. Standards is designed with these ideas built-in, ensuring your teams stay organized and focused on the work that matters most.

Share

Even the best guidelines aren’t worth their time and effort if they’re not seen and used by the teams who need them. Standards offers simple, powerful tools to publish and share secure access to the finished product—keeping everyone in sync.

Connect

While the rules of design have not changed, the mediums have. Today, brand guidelines need to extend beyond the PDF into every aspect of your creative operations. We offer automatic, AI-ready integrations that easily allow you to connect your brand across unlimited tools, teams, and workflows.

Built by designers for real-world design teams

Standards for agencies
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Standards for brand teams
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Meet the evolving needs of brands today

Media rich

Brands today are dynamic, requiring video, animation, and even guidance for sound. Standards has a media-rich experience for native videos, third party embeds, and audio players.

Easy to share & secure

Share with a link, quickly grant or revoke access to individuals or entire organizations by simply adding and removing their email domain.

Fully responsive

Standards features three distinct breakpoints that allow design optimization for any screen, all inherently connected and quick to update.

Version controls

Go at your own pace. Publish the first live version of your guideline while working on the next iteration. Continue to build new sections and pages—then publish when ready.

Multi-language

Brands need to communicate to teams using different languages around the world. Standards makes it easy to translate your content automatically, or add your own custom translations.

Custom typography

Standards includes robust support for custom typography that’s as easy as uploading font files, and as advanced as setting unique OpenType details.

Refined navigation

We offer persistent and customizable menus with easy-to-add types ranging from sidebars to flyouts. Each breakpoint can have custom navigation tuned to the screen size.

Media rich

Brands today are dynamic, requiring video, animation, and even guidance for sound. Standards has a media-rich experience for native videos, third party embeds, and audio players.

Easy to share & secure

Share with a link, quickly grant or revoke access to individuals or entire organizations by simply adding and removing their email domain.

Fully responsive

Standards features three distinct breakpoints that allow design optimization for any screen, all inherently connected and quick to update.

Version controls

Go at your own pace. Publish the first live version of your guideline while working on the next iteration. Continue to build new sections and pages—then publish when ready.

Multi-language

Brands need to communicate to teams using different languages around the world. Standards makes it easy to translate your content automatically, or add your own custom translations.

Custom typography

Standards includes robust support for custom typography that’s as easy as uploading font files, and as advanced as setting unique OpenType details.

Refined navigation

We offer persistent and customizable menus with easy-to-add types ranging from sidebars to flyouts. Each breakpoint can have custom navigation tuned to the screen size.

Media rich

Brands today are dynamic, requiring video, animation, and even guidance for sound. Standards has a media-rich experience for native videos, third party embeds, and audio players.

Easy to share & secure

Share with a link, quickly grant or revoke access to individuals or entire organizations by simply adding and removing their email domain.

Fully responsive

Standards features three distinct breakpoints that allow design optimization for any screen, all inherently connected and quick to update.

Version controls

Go at your own pace. Publish the first live version of your guideline while working on the next iteration. Continue to build new sections and pages—then publish when ready.

Multi-language

Brands need to communicate to teams using different languages around the world. Standards makes it easy to translate your content automatically, or add your own custom translations.

Custom typography

Standards includes robust support for custom typography that’s as easy as uploading font files, and as advanced as setting unique OpenType details.

Refined navigation

We offer persistent and customizable menus with easy-to-add types ranging from sidebars to flyouts. Each breakpoint can have custom navigation tuned to the screen size.

Update your guidelines, fast

AI ready integration

A single source-of-truth for any integration. Connect your guidelines to any AI agent or LLM and keep your brand consistent and accessible everywhere.

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Conversion services

Keep your team focused on high level objectives and let us build your existing brand guidelines on Standards for a flat fee. Past clients include Logitech, Mailchimp, and Chobani.

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Proven tools for collaboration

Collaborative editing

Standards allows multiple team members to edit the same project simultaneously. Editors can see each other’s changes in real-time, making it easy to share ideas and review content together.

Commenting

Manage feedback, track tasks, and stay on top of your entire brand from one place. Standards includes familiar commenting workflows with tagging, threads, email notifications, etc.

Simple plans to suit your scale

Compare plans

Pro

Unlimited guidelines + collaboration,
made for individuals & agencies

  • Unlimited published guidelines
  • 2 seats included, pay per additional
  • 2 GB storage / site
Get this plan

Enterprise

Fully unlocked,
tailored for in-house teams

  • Enhanced security + SSO integration
  • Multi-language & localization
  • Tailored contracts & services
Get this plan

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